Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio

Sponsorship Marketing

You hear it called by many names...

...Sponsorship Marketing, Experiential Marketing, Event Marketing, Non-Traditional Marketing, BTL Marketing, Relationship Marketing, Partnership Marketing, One-on-One Marketing, Grass-roots Marketing...

...But actually, all these definitions refer to one fairly simple concept:

All suggest a "joining of forces" between an entity--commonly a product or service--seeking to utilize, associate with or "borrow" the perceived attributes of another entity--commonly a property, event, personality or cause--for a specific purpose or purposes.

Sponsors & Content...

On any given day there are literally thousands of products & services (Sponsors) searching to "join forces" with a property, event, personality or cause that offers the attributes of relevance, differentiation, emotion, exposure, credibility, exclusivity and, of course, ROI...

At the same time, there exists a myriad of "venues, artists, athletes, tours, tournaments, festivals, exhibitions, causes, concerts, and championships (Content or Properties) searching to "join forces" with a product or service that can take advantage of the value inherent in the content offered by each one.

Sorensen Communications has dedicated itself to the study and application of the attributes necessary to create successful and sustainable "alliances" between Sponsors and Content.

As a result of the experience acquired, Sorensen Communications has become one of the leading sponsorship marketing agencies operating in both North and South America. For over fifteen years, we have conceptualized, implemented and managed strategic alliances that have created significant and measurable value for major corporations, organizations, personalities, properties and events.

Sorensen Communications specializes in providing the following value-added services:

• Consulting--across all facets of the spectrum
• Market Research
• Negotiating & Contract Structuring
• Sponsorship Sales
• Endorsements & Image Associations
• Naming Rights
• New Property & Project Development
• Event Creation, Implementation & Management
• Licensing & Merchandising

At Sorensen Communications, we speak the language of Sponsorship Marketing!™

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