Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio

Sponsorship Marketing: Latin America and Worldwide
Marketing
Sponsors
Properties
Opportunities
Patrocinio
Promotion
RICARDO ARJONA TOUR
Visa International
At Sorensen Communications, we speak the language of Sponsorship Marketing!
Sorensen Communications has negotiated numerous pan-regional concert tours with artists such as Chayanne, Diego Torres, Franco de Vita, Mana and Ricky Martin. In the case of Ricardo Arjona, Sorensen designed and negotiated and implemented on of the most comprehensive tour sponsorships to date with Ricardo Arjona and Visa International. Visa was the "Presenting" sponsor of the 2006-2007 "Adentro" tour, which delivered more than 135 concerts in 17 countries in front of over 1.5 million fans. The tour produced a ROI of over 10X for Visa.

Latin America & the Caribbean

The sponsorship "universe" in Latin America & the Caribbean is a kaleidoscope of opportunity and potential pitfalls.

Sponsorship Marketing::Latin American/Global Entertainment Events::Consulting/Sales::Patrocinio

With over forty countries comprised of numerous languages, dialects, customs, regulations and preferences, operating skillfully and successfully throughout this region comes only with true, hands-on experience.

Erik Sorensen has invested over 21 years to developing businesses and business relationships at the highest levels of commerce and government across this entire region.

From pan-regional music tours to multi-market sports sponsorships, Sorensen Communications has created, implemented and managed fully-integrated sponsorships in every market throughout Latin America and the Caribbean.

At Sorensen Communications, we have a thorough understanding of the sponsorship landscape across the region in addition to in-depth, market-by-market knowledge of key components such as...

Sponsorship Marketing::Latin American/Global Entertainment Events::Consulting/Sales::Patrocinio
  • Reliable content providers (promoters and producers)
  • Talent (music, sports, culture, lifestyle, etc.)
  • Properties (leagues, tournaments, championships, etc.)
  • Reliable service providers (promotional support agencies)
  • Private & Public Venues
  • Media resources and their comparative values
  • Logistics & Logistical providers

Having conceptualized, negotiated and managed hundreds of national and regional sponsorships throughout Latin America & the Caribbean over the past fifteen years, Sorensen Communications is uniquely positioned to assist you "across the board."

At Sorensen Communications, we speak the language of Sponsorship Marketing!™

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