Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio
SERIE DEL CARIBE
Caribbean World Series
Caribbean World Series
Like soccer in South America, baseball is a passion for many Caribbean countries. For over fifty years, the
"Serie del Caribe" (Caribbean World Series) has been the annual crowning event for the four dominant baseball
countries of Puerto Rico, Mexico, Venezuela and the Dominican Republic. In 1999, Sorensen Communications became
the first agency to organize the Serie del Caribe under one major "Title" sponsor and, even though the "Serie"
rotated between countries on an annual basis, Sorensen Communications was able to maintain the same "Title"
sponsorship with standardized rights and benefits throughout each market for five consecutive years.
Sponsorship Consulting
Sorensen Communications works with numerous major corporations, organizations and celebrities providing a wide range of consulting services within the context of Event & Sponsorship marketing. Our services can be retained on an on-going basis or specifically tailored to your current needs. We specialize in:
- Sports & Entertainment
- Lifestyle
- Environmental
- Cause
Within these areas, we provide the following consulting services:
- Strategic Analysis & Quantification of ROI
- Market Research & Project Studies
- Opportunity Cost & Benchmarking Analysis
- Event & Sponsorship Creation
- Negotiation & Contract Structuring
- Design, Implementation & Management
- Pre & Post-Event Valuation
Strategic Analysis & Quantification of ROI:
- Measure your current event & sponsorship activities vs. defined goals and objectives.
- Quantify the value vs. cost of these activities.
- Recommend procedures for maximization of activities and/or change-of-course.
Market Research & Project Studies:
- Provide detailed market research regarding the competitive landscape and/or alternative sponsorship opportunities.
- Analyze changes in the overall marketplace and identifying how these changes might affect current or projected investments.
Opportunity Cost & Benchmarking Analysis:
- Analyze alternative event & sponsorship opportunities and compare current sponsorships with other similar packages based on selected criteria.
Event & Sponsorship Creation:
- Create tailored events and/or secure specific sponsorships based on objectives, promotional cycles, budgets and geography.
Negotiation & Contract Structuring:
- Negotiate with current rights holders, properties, organizations and personalities in order to secure the most efficient and effective sponsorship impact.
Design, Implementation & Management:
- Assist in creating a thorough game plan and checklist for all members of your marketing, PR, and Promotions teams.
Pre & Post-Event Valuation:
- Define qualitative and quantitative parameters from which to compare pre-event expectations to post-event realities.
- Create valuation matrix to measure ROI vs. pre-determined objectives.
At Sorensen Communications, we speak the language of Sponsorship Marketing!™