Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio

Sponsorship Consulting

Sorensen Communications works with numerous major corporations, organizations and celebrities providing a wide range of consulting services within the context of Event & Sponsorship marketing. Our services can be retained on an on-going basis or specifically tailored to your current needs. We specialize in:

• Sports & Entertainment
• Lifestyle
• Environmental
• Cause

Within these areas, we provide the following consulting services:

• Strategic Analysis & Quantification of ROI
• Market Research & Project Studies
• Opportunity Cost & Benchmarking Analysis
• Event & Sponsorship Creation
• Negotiation & Contract Structuring
• Design, Implementation & Management
• Pre & Post-Event Valuation

Strategic Analysis & Quantification of ROI:

• Measure your current event & sponsorship activities vs. defined goals and objectives.
• Quantify the value vs. cost of these activities.
• Recommend procedures for maximization of activities and/or change-of-course.

Market Research & Project Studies:

• Provide detailed market research regarding the competitive landscape and/or alternative sponsorship opportunities.
• Analyze changes in the overall marketplace and identifying how these changes might affect current or projected investments.

Opportunity Cost & Benchmarking Analysis:

• Analyze alternative event & sponsorship opportunities and compare current sponsorships with other similar packages based on selected criteria.

Event & Sponsorship Creation:

• Create tailored events and/or secure specific sponsorships based on objectives, promotional cycles, budgets and geography.

Negotiation & Contract Structuring:

• Negotiate with current rights holders, properties, organizations and personalities in order to secure the most efficient and effective sponsorship impact.

Design, Implementation & Management:

• Assist in creating a thorough game plan and checklist for all members of your marketing, PR, and Promotions teams.

Pre & Post-Event Valuation:

• Define qualitative and quantitative parameters from which to compare pre-event expectations to post-event realities.
• Create valuation matrix to measure ROI vs. pre-determined objectives.

At Sorensen Communications, we speak the language of Sponsorship Marketing!™

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