Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio

Like soccer in South America, baseball is a passion for many Caribbean countries. For over fifty years, the "Serie del Caribe" (Caribbean World Series) has been the annual crowning event for the four dominant baseball countries of Puerto Rico, Mexico, Venezuela and the Dominican Republic. In 1999, Sorensen Communications became the first agency to organize the Serie del Caribe under one major "Title" sponsor and, even though the "Serie" rotated between countries on an annual basis, Sorensen Communications was able to maintain the same "Title" sponsorship with standardized rights and benefits throughout each market for five consecutive years.